Launching your first mobile app. Which platform is better?

which platform is better for mobile app

Now that you have decided to create a mobile app and capitalize on the fantastic opportunities that the digital platform provides, your work truly begins. There are many important decisions to make before you actually go-ahead to build an app. 

The first and one of the most impactful decisions to make is to select the right platform for your app. Selecting the right platform for an app plays a crucial part in the development and success of the app. If you are new to this world, your mobile app development company in Dubai and in almost any other corner of the world will guide you to make an informed decision. However, the best way to choose the platform where to showcase your mobile app is to first understand your market and factors that are pivotal to your mobile app’s success and its impact. 

If you are an entrepreneur or business owner without a technical background, comprehending all this information can be overwhelming. This is why you can learn about different factors to consider before deciding the best platform for your mobile app.

Know your audience

One of the best ways to choose the best platform for your mobile app is to consider the perspective of your targeted audience. The more you learn about your audience and how they interact with mobile apps the easier it will be to make the decision. Aspects like age, gender, income level, and other socio-economic factors about your audience can be very helpful in making the right choice.   

Geographically 

If your targeted audience belongs to a specific city, country, or region you might want to find out which platform is most popular within that group of people. That said, if you are targeting the global audience then you may want to go for Android. Android dominates the global market by a great margin. For example, Android dominates the mobile market share in the United Arab Emirates by leading the industry with around 72% share. 

Whereas, if your audience is located in North America or Europe then iOS may be a better option. This is why it is extremely crucial to collaborate with the right team to build your app. For example, some of the best mobile app developers in Dubai or where you want to launch the app cannot only help you understand what kind of app is more successful in the region but they can also help you design a more targeted user experience and interface.  

Socio-economic background 

Understanding the socio-economic background of users of both major application platforms will again help you make a more informed decision. For example, Apple users tend to be professionals with possibly managerial jobs. iPhone users tend to be high-income earners as compared to Android, which is why Android phones are more cost-effective. This means if you are building an app for the masses like a social media platform, or messaging app Android may be the right to start your venture.

How you plan to monetize your mobile app?

Whether you are an entrepreneur or a business, the main purpose of your mobile app is to earn money while connecting with your audience and other secondary objectives. How you want to monetize your app also helps you choose the right platform for your mobile app. 

There many monetization methods that you can use to make money from your mobile apps, such as in-app purchases, subscriptions, pay per download, and in-app advertisement. Overall, on iOS the user tends to spend more on in-app purchase. Whereas, if you in-app advertisement may be a better monetization approach for Android users. The monetization approach and how users prefer to spend on your mobile app depends on the type of the app. For example, in 2016 more than 80% of the App Store revenue was generated from the gaming app category. Similarly, in-app purchases and advertising can be easily used in a gaming app, whereas content-based app like video streaming apps like Netflix can benefit more from a subscription monetization approach.

Cost of building the app 

Even though the cost of building the app is an important factor, it is associated more with the type of mobile you are creating than the platform you choose. From a data-driven app, device app, functionality app, custom utility app, to gaming app the features and complexity of your application largely affect the cost of your mobile app. However, on average a small, and simple app can cost you anywhere between AED 12,000 to AED 35,000, a more complex app with more advanced features can cost you between AED 50,000 to AED 250,000 and a gaming app can cost you between AED 35,000 to AED 300,000 or more depending on the functionality. 

That said, whatever the features and functions of your app might be, native apps that are specifically built for either Android or iOS platforms tend to be more expensive than Hybrid apps that can run on multiple platforms.  

Publishing guidelines 

Whichever platform you end up choosing, it essential that your app development team understand the publishing guidelines and requirements of the platform to publish the app. Besides the experience of launching apps for previous clients on the platform can also help you capitalize on all available opportunities. Whether it’s App Store, Google Play Store, or App Gallery, make sure your team can add value to your project in as many ways as possible. 

Let’s make a decision! 

Coming back to the original question, which platform should you choose for your first mobile app? 

Don’t let anyone else make this decision for you. As this is your mobile app idea, you understand the dynamics of your business, the future implications of the app, and how you plan to run the brand. Hence, consider the factors discussed above, be very clear about your requirements and how your audience is going to interact with the app. Once you figure this out, making the decision is going to be very easy for you. 

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